Welcome to the Utah LockerRoom


Get your GO UTES ON!

Welcome to The Utah LockerRoom, a Ute fans social clubhouse where Ute fans can interact and engage with University of Utah Student Athletes in a variety of ways. We've contracted Student Athletes and are using their NIL to create unique fan engagement opportunities, offer one-of-a-kind merchandise and NFT (Non-Fungible Tokens), and even provide booking opportunities for special events and appearances, all of which are made possible by the generous subscriptions of fans. Our objective is to introduce an awesome new way for fans to engage with and interact with their favorite University of Utah athletes while helping them build their NIL brand.

What do members get?

We provide fans/members with unprecedented access to and experiences with their favorite athletes while giving them a way to use their name, image, and likeness to earn some much-needed cash. As a member, you can get the following benefits, and MORE:

  • Subscription to UteZone
  • Exclusive Message Board, Chat, and Clubhouse Mail
  • Inside Utah Clubhouse Content
  • Live ClubhouseEvents with Student Athletes
  • One-on-One Session Reservations
  • Utah Clubhouse Merchandise and Apparel
  • Clubhouse Gameday Experience
  • Limited Editions Memorabilia
  • NFT and Limited Trading Cards Drops
  • Coupons and Offers from Local Merchants
  • Discounts on Brand Partner Products
  • Curated Content by Student-Athletes
  • Access to Exclusive Interviews
  • Real-time Video Chat
  • ...and MORE


The Utah LockerRoom Clubhouse is a membership collective of fans, sponsors, and supporters created to help our athletes monetize their Name, Image, and Likeness in a compliant way. To do this, LockerRoom provides opportunities for our athletes to connect with our members through a variety of methods, including in-person and virtual events, autographs, apparel, NFTs, social media engagement, and more. Prospective members have the option to sign up for a monthly or annual membership, with each level of commitment coming with a varying set of benefits to our members. 

LockerRoom's organizational structure consists of the following:

  1. Six individual membership categories ranging from $25/month to $6,000 annually, each with unique benefits for our members

  2. Corporate membership options with benefits for corporates that want to contribute to the success of our athletes

  3. An advisory council consisting of current and former athletes as well as additional stakeholders

  4. Founder and CEO Tony Norrie who leads Business Development opportunities for our athletes

  5. Partnerships with numerous brands and business organizations to drive sponsorship opportunities to our athletes for NIL benefits

How we help athletes

LockerRoom supports athletes by providing them with opportunities to monetize their Name, Image, and Likeness through things like in-person and virtual events, autographs, apparel, NFTs, social media engagement and more. Our athletes have the opportunity to directly connect with fans and supporters, which in turn builds their personal brands and increases earning potential. Each LockerRoom athlete will be compensated for participating in our events as well as receive recurring revenues from all products sold through the collective.

Do you have a corporate gig?

For business owners, our LockerRoom Student-Athletes are ready for product endorsements, social media marketing, speaking engagements, and event appearances to bring your brand and business some star power. Each corporate engagement can be customized to provide you and your business with the optimal combination of promotions and marketing to increase your visibility and sales.

Supporting NIL for ALL student athletes

LockerRoom Utah Clubhouse is a membership collective of fans, sponsors, and supporters created to connect our members with athletes and help athletes maximize their NIL experience while on campus in Salt Lake City.

LockerRoom is not affiliated with, endorsed by, or sponsored by the University of Utah or any of their athletic programs or academic departments. We declare no affiliation, sponsorship, nor any partnerships with any registered trademarks of the University of Utah or Utah Sports Properties. LockerRoom is an independent third-party advertising and marketing agency that works with student athletes to develop their Name, Image, and Likeness brands.

Any product names, logos, brands, and other trademarks or images featured or referred to within the LockerRoom website and/or on any social media forum are the property of their respective trademark holders. These trademark holders are not affiliated with LockerRoom or its website. These trademark holders do not sponsor or endorse LockerRoom or any of its platforms.

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